SNACC
Founder & CEO · March 2024 to present
India’s first clean-label protein bar designed for teenagers
SNACC is an FSSAI-licensed protein bar made for teenagers, with 10g of protein, prebiotics and dates, and natural alternatives in place of artificial sweeteners. I founded it independently and run it end to end, from product formulation and branding to pricing and go-to-market strategy.
Exhibitions and events
DreamEdition Exhibition
Taj Lands End · 8 April 2025
PadelPark India Sporting Event
7 June 2025
Lumebypoojakhurana Exhibition
Racecourse · 12 August 2025
Helping Hands Exhibition #1
The St. Regis, Mumbai · 8 October 2025
KidPreneur Expo @ MuSo
15 to 16 November 2025
Lumebypoojakhurana Exhibition #2
9 December 2025
Shoparty Exhibition
Monkey Bar, Bandra · 26 February 2026
Helping Hands Exhibition #2
The Rakhi Edit · The St. Regis, Mumbai · 22 July 2026
Inside the bar
Each 40g Chocolate Fudge bar is built on a milk-based protein blend and sweetened with dates. The claims below are the ones printed on the pack.
Nutrition
- Per barPer 100g
- Energy153.1 kcal382.8 kcal
- Protein9.6 g24.0 g
- Carbohydrates17.6 g44.0 g
- Total sugar7.2 g18.0 g
- Added sugar1.2 g3.0 g
- Dietary fibre8.8 g22.0 g
- Fat7.1 g17.1 g
- Saturated fat1.7 g4.2 g
- Sodium85.1 mg212.8 mg
Ingredients
Protein blend (skimmed milk, milk protein concentrate, whey protein concentrate), dietary fibre (fructooligosaccharides), dates, almond butter, dark chocolate chips (cocoa mass, sugar, cocoa butter, emulsifier E-322, natural vanilla flavouring), cocoa powder, sunflower oil, Himalayan pink salt.
Brand and packaging
Distribution
SNACC has generated ₹39,60,000 (~$44,000) in revenue and sold 4,400+ boxes (26,400+ bars) through 9+ exhibitions and 22+ retail outlets, including a pharmacy chain, a pediatric clinic and a gym partnership.
Investment
Raised angel investment at a ₹1.5 crore (~$160K) valuation from a Tarana Lalwani (Partner) at InnoVen Capital, securing capital alongside mentorship on contract manufacturing, cost of goods, and retail distribution.
My decision to invest is based on the encouraging trajectory of the business and its revenue, your passion and conviction as a founder, and the opportunity to build a new category focused on protein and better nutrition for young people.
Social impact
SNACC has donated $2,000+ in proceeds and 500+ bars to underserved communities, including $2K+ raised by selling 900+ bars at two Helping Hands Foundation exhibitions, and supports athlete nutrition initiatives.
The journey
- March 2024SNACC is founded
Built around one gap: protein bars in India were formulated and marketed for adults, not teenagers.
- ProductFormulation and licensing
An FSSAI-licensed bar with 10g of protein, prebiotics and dates, and no added artificial sweetener or preservatives. Endorsed by four paediatricians.
- April 2025Exhibitions begin
DreamEdition at Taj Lands End, followed by PadelPark, Lumebypoojakhurana, KidPreneur at MuSo, two Helping Hands Foundation exhibitions and Shoparty, 9+ in total.
- May 2025First press
Youth Incorporated publishes an interview on the vision behind SNACC, followed by Mumbai Mirror, Express Nutra and ETV Bharat.
- Retail22+ retail outlets
Including a pharmacy chain, a pediatric clinic and a gym partnership.
- Today₹39,60,000 (~$44,000) in revenue
4,400+ boxes (26,400+ bars) sold through 9+ exhibitions and 22+ retail outlets, with angel investment raised at a ₹1.5 crore (~$160K) valuation and proceeds directed to nutrition programmes.
